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At the Cydcor Offices, we believe one of the best ways to improve your leadership, business and sales acumen is by reading. With that in mind, Cydcor compiled a list of recommended reading, including a collection of books on selling, management and entrepreneurship that we believe can help anyone succeed in their career.
From failure to success, psychology to strategy, these sales books have something to help nearly anyone improve his or her sales techniques, leadership abilities, and management approaches. All of our recommendations, no matter the topic, can help to define good habits and best practices used in many businesses today, inspire, and encourage advancement in a sales or business career.
We hope these books help you hit your personal and professional goals.
Entrepreneurship & Business Strategy
Winning: The Ultimate Business How-To Book
Jack Welch
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder and Yves Pigneur
Non-Obvious: How to Think Different, Curate Ideas and Predict the Future
Rohit Bhargava
The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always Connected Economy
Adrian C. Ott
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter
Launching the Innovation Renaissance: A New Way to Bring Smart Ideas to Market Fast
Alex Tabarrok
The Myths of Innovation
Scott Berkun
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Seth Godin
Platform: Get Noticed in a Noisy World
Michael Hyatt
Why We Buy: The Science of Shopping
Paco Underhill
Leadership and Coaching
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
Michael Bungay Stanier
Co-Active Leadership: Five Ways to Lead
Karen and Henry Kimsey-House
Strengths Based Leadership: Great Leaders, Teams, and Why People Follow
Tom Rath and Barry Conchie
Getting There: A Book of Mentors
Gillian Zoe Segal
Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
Simon Sinek
Leading Outside the Lines: How to Mobilize the Informal Organization, Energize Your Team, and Get Better Results
Jon R. Katzenbach and Zia Khan
Taking People with You: The Only Way to Make Big Things Happen
David Novak
Power Listening: Mastering the Most Critical Business Skill of All
Bernard T. Ferrari
The Truth About Leadership
James Kouzes and Barry Posner
Quiet: The Power of Introverts in a World that Won’t Stop Talking
Susan Cain
Confidence: How Winning Streaks and Losing Streaks Begin and End
Rosabeth Moss Kanter
That’s Not What I Meant: How Conversational Style Makes or Breaks Relationships
Deborah Tannen
Buckley: The Right Word
Samuel S. Vaughn
The Good Listener: Better Relationships through Better Communication
Hugh Mackay
Crucial Conversations: Tools for Talking When the Stakes Are High
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
Self Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Self Leadership
Ken Blanchard, Susan Fowler, Laurence Hawkins
The Leader Within: Learning Enough About Yourself to Lead Others
Drea Zigarmi, Ken Blanchard, Michael O'Connor, and Carl Edeburn
The One Minute Manager
Kenneth Blanchard and Spencer Johnson
Management and Growth
Team of Teams: New Rules of Engagement for a Complex World
General Stanley McChrystal
Conscious Business: How to Build Value through Values
Fred Kofman
The Five Dysfunctions of a Team: A Leadership Fable
Patrick Lencioni
First, Break All the Rules: What the World’s Greatest Managers Do Differently
Marcus Buckingham and Curt W. Coffman
The Advantage: Why Organizational Health Trumps Everything Else in Business
Patrick Lencioni
In Search of Excellence: Lessons from America’s Best-Run Companies
Thomas J. Peters and Robert H. Waterman, Jr.
The Hard Things About Hard Things: Building a Business When There Are No Easy Answers
Ben Horowitz
The Manager’s Bookshelf: A Mosaic of Contemporary Views
Jon L. Pierce and John W. Newstrom
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
Rajkumar Venkatesan, Paul Farris, and Ronald T. Wilcox
Radical Openness: Four Unexpected Principles for Success
Anthony D. Williams and Don Tapscott
In Good Company: How Social Capital Makes Organizations Work
Don Cohen and Laurence Prusak
The Personal MBA: Master the Art of Business
Josh Kaufman
Delivering Happiness
Tony Hsieh
The Talent Masters: Why Smart Leaders Put People Before Numbers
Bill Conaty and Ram Charan
The War for Talent
Ed Michaels, Helen Handfield-Jones, and Beth Axelrod
Self-Development and Skill Building
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller, Jay Papasan
Peak: Secrets from the New Science of Expertise
Anders Ericsson and Robert Pool
The Life-Changing Magic of Tidying Up
Marie Kondo
Decisive: How to Make Better Choices in Life and Work
Chip and Dan Heath
Self-Development Reading List for Business
Jeffery Gitomer
The Compound Effect
Darren Hardy
StrengthsFinder 2.0
Tom Rath
Emotional Intelligence 2.0
Travis Bradberry and Jean Greaves
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff
Getting Things Done: The Art of Stress-Free Productivity
David Allen
Competitive Advantage: Creating and Sustaining Superior Performance
Michael E. Porter
Great Business Books Reading List
Peter Diamandis and Steven Kotler
Artistry Unleashed: A Guide to Pursuing Great Performance in Work and Life
Hilary Austen and Roger Martin
Switch: How to Change Things When Change Is Hard
Chip Heath
Money: Master of the Game
Tony Robbins
The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg
Lean In: Women, Work, and the Will to Lead
Sheryl Sandberg
Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
Geoff Colvin
Capital in the Twenty-First Century
Thomas Piketty
Slide:ology: The Art and Science of Creating Great Presentations
Nancy Duarte
Mind Amplifier: Can Our Digital Tools Make Us Smarter?
Howard Rheingold
The Victory Lab: The Secret Science of Winning Campaigns
Sasha Issenberg
Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being
George A. Akerlof and Rachel E. Kranton
The Entrepreneur’s Reading List
Howard Schultz
Linchpin: Are You Indispensable?
Seth Godin
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Lincoln
David Herbert Donald
Competitive Advantage: Creating and Sustaining Superior Performance
Michael E. Porter
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink
The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change
Stephen R. Covey
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
Success Stories and Insights from Leaders
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance
Outliers: The Story of Success
Malcolm Gladwell
Built to Last: Successful Habits of Visionary Companies
Jim Collins and Jerry I. Porras
Business @ The Speed of Thought: Succeeding in the Digital Economy
Bill Gates
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz
When the Game Was Ours
Larry Bird and Earvin Magic Johnson with Jackie MacMullan
Wooden: A Lifetime of Observations and Reflections On and Off the Court
Coach John Wooden with Steve Jamison
The Winning Mindset
Grit: The Power of Passion and Perseverance
Angela Duckworth
Mindset: The New Psychology of Success
Carol S. Dweck
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy
The Magic of Thinking Big
David J. Schwartz
Choose Yourself! Be Happy, Make Millions, Live the Dream
James Altucher
For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
Meg Cadoux Hirshberg
How Will You Measure Your Life?
Clayton M. Christensen, James Allworth, and Karen Dillon
Thinking, Fast and Slow
Daniel Kahneman
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
Thriving in 24/7: Six Strategies for Taming the New World of Work
Susan Helgesen
Sometimes You Win, Sometimes You Learn: Life’s Greatest Lessons Are Gained from Our Losses
John C. Maxwell
Instant Analysis: How You Can Understand and Change the Most Common Self-Defeating Behaviors and Habits
David J. Lieberman
Flow: The Psychology of Optimal Experience
Mihaly Csikszentmihalyi
In Over Our Heads: The Mental Demands of Modern Life
Robert Kegan
Attitude Is Everything: Change Your Attitude….Change Your Life!
Jeff Keller
Don’t Sweat the Small Stuff…and it’s all small stuff: Simple Ways to Keep the Little Things from Taking Over Your Life
Richard Carlson
